# Week 9-16 Winner-Focused Roadmap

## Objective
Scale what works and reduce low-yield content production.

## Focus model
- Rank all clusters by: assisted conversions, CTR trend, query growth.
- Select top 2 clusters as primary output lanes.
- Reduce net-new pages in lowest-performing cluster by 50%.

## Sprint structure (8 weeks)
- Weeks 9-10: refresh top 10 pages + publish 4 new winner-cluster pages
- Weeks 11-12: publish 4 comparison pages tied to winners
- Weeks 13-14: publish 4 case studies tied to winner workflows
- Weeks 15-16: consolidate, prune overlap, and update IA links

## Governance
- Every new page must include:
  - one related concept link
  - one related implementation guide link
  - one clear conversion path link

## Success target by Week 16
- Strong upward trend in branded queries
- Higher conversion efficiency from fewer, stronger pages
- Stable CTR gains in winner clusters